I have been helping clients achieve success in online marketing for over and have worked with many international clients in the US, Germany, and UK. I have also spent over working as a freelance German to English translator. Combining these disciplines, I am in a unique position to not only help my clients advertise their businesses, but also to help them expand globally through localization.
You can find me on Linkedin or Xing.
I'm available for freelance and full-time projects
Paid Media Director (July 2019 - present)
Clients Serviced: Bluebeam, Finastra, Chamäleon Berlin, END. Clothing
- International Paid Media Account Director for Paid Search and Paid Social.
tugagency.com
Paid Media Manager (November 2017 - July 2019)
Clients Serviced: Audi, Audi Sport, DAZN
- Marketing strategy and execution across all PPC paid media channels
Senior Consultant SEA (August 2015 - March 2016)
Clients Serviced: KICKZ, Lufthansa
- Lead meetings and calls with clients in various European markets
- Manage global paid search accounts across multiple markets in multiple languages
- Develop paid search strategy recommendations based on clients’ unique goals
Paid Search (SEM) Manager (January 2015 - August 2015)
Clients Serviced: BlackRock, SAP SE, TGI Fridays, Bacardi USA, Cotton Incorporated
- Lead meetings and calls with clients and stakeholders in the USA and EMEA
- Manage global paid search accounts across multiple markets in multiple languages
- Increased conversion rate for one client by 26% leading to a 293% increase in ROAS
- Develop paid search strategy recommendations based on clients’ unique goals
- Responsible for interviewing and training new team members
Paid Search (SEM) Specialist (June 2014 - January 2015)
Clients Serviced: BlackRock, SAP SE, TGI Fridays, Bacardi USA, Cotton Incorporated
- Daily optimization of $9+ million budget for lead generation and awareness goals
- Create weekly, monthly, and yearly analysis reports for clients & internal teams
- Generate ad-hoc reports to assist clients in day-to-day business goals
- Manage relationships with clients and develop partnerships with search vendors
Paid Search (SEM) Intern (May 2013 - September 2013)
- Received Google Adwords & Marin Software Specialist certifications
- Updated/optimized Google/Yahoo! search campaigns for HSBC and Unilever brands
- Created ad copy for Royal Caribbean, Forevermark, Nexxus, and AKC
- Built keyword lists for Unilever brands and implemented Marin search platform
- Worked on a team to create a media plan for MoMA’s René Magritte exhibit.
- Developed the American Kennel Club paid search account for Google Adwords
German to English Freelance Translator (2011 - to present)
-Translate German to English for various clients
-Personally responsible for client acquisition and relationship management
Other professional certifications received:
Marin Enterprise - certified specialist (2013)
Google Adwords - certified partner (2013)
oDesk - German to English translation Top 20% percentile
CSS3 - Brainbench certification (2013)
Four year Bachelor of Arts and Sciences from Rutgers University
German & Marketing (2010 - 2014)
- Mid-Atlantic Rowing Conference (MARC) gold medalist (2011/2013)
- Graphic designer & founder of Tau Kappa Epsilon Fraternity - Pi-Chi Chapter
- Lead guitarist in Rutgers Camden jazz ensemble (2010-2014)
- President of German Club
- Independent study: German – studied WWII era literature & German philosophy
- Bachelors degree anticipated May 2014 - GPA: 3.5
- Dean’s list spring 2011, Fall 2013
Reviews from translation clients
Excellent translation and very efficient, will definitely work with Ian again. highly recommend his work.
Clonnequin Pty Ltd
Translated a webpage/user manual from German to English. Excellent work, prompt responses, very friendly.
mobiware.de