Experienced growth marketer helping brands scale globally through data-driven paid media strategy and localization. 12+ years managing strategy for leading international brands. Marketing AI and machine learning expert.
Experience with leading brands
Strategic paid media solutions for international growth
Strategic Paid Search and Social architecture designed to create and capture demand. Creating self-optimizing ecosystems that align with your unit economics.
Market alignment beyond basic translation. Expert German-English localization and multi-market strategies across US, UK, and EMEA markets.
the technical foundation that allows AI and Machine Learning to actually work for your brand, ensuring data is clean, compliant, and actionable.
Connecting cross-channel ad spend directly to bottom-line profit through holistic customzed measurement models.
Recent client results
Consolidated Google Ads Strategy paired with improved tracking and data quality.
View case study →Successfully launched a new paid media channel to drive incremental revenue from new audience segments.
View case study →Helped automate offline conversions for a local business, leading to a 9X attributable ROAS.
View case study →Thoughts on performance marketing, AI, and international growth
How inadequate localization strategies can cost brands millions in lost revenue and reputation.
Read article →Beyond basic tracking: The importance of server-side tracking, attribution models, and measuring true business impact from paid campaigns.
Read article →You're either building systems or you're building busy work. Learn why only one of these has a future and how to avoid the efficiency paradox.
Read article →