Experienced growth marketer helping brands scale globally through data-driven paid media strategy and localization. 12+ years managing strategy for leading international brands. Marketing AI and machine learning expert.
Experience with leading brands
Strategic paid media solutions for international growth
Full-funnel Search and Social management designed to capture demand and scale profitably. I build and operate optimized systems aligned to your unit economics.
Market alignment beyond basic translation. Expert German-English localization and multi-market strategies across US, UK, and EMEA markets.
the technical foundation that allows AI and Machine Learning to actually work for your brand, ensuring data is clean, compliant, and actionable.
Connecting cross-channel ad spend directly to bottom-line profit through holistic customzed measurement models.
Recent client results
Consolidated Google Ads Strategy paired with improved tracking and data quality.
View case study →Successfully launched a new paid media channel to drive incremental revenue from new audience segments.
View case study →Helped automate offline conversions for a local business, leading to a 9X attributable ROAS.
View case study →Thoughts on performance marketing, AI, and international growth
As AI overviews and LLMs reshape how users find information, the era of static keyword targeting is ending. Learn how Google Ads AI Max uses signal density, URL expansion, and value-based bidding to capture high-intent searches at scale.
Read article →How CRM integration, ABM targeting, and always-on campaign architecture drive real pipeline growth — not just cheap leads.
Read article →How inadequate localization strategies can cost brands millions in lost revenue and reputation.
Read article →